This book is an excellent resource for anyone interested in mapping out how their company can take steps to improve their sustainable strategy. Unlike many books, magazines, and speeches, this book does not simply tell readers that they must go green because it is the right thing to do, this book shows that it is the profitable thing to do. That by greening one’s product, process, and life cycle firms can save money, increase profits, and ensure that the processes it puts in place increased the firms ability to survive over the long term. Lots of takeaways, great examples, and pure common sense approaches are in abundance Highly recommend this book for anyone who is managing a business or product line. Especially if you are in start up mode and still have some time to make some green choices! to learn more, to purchase, or to see yet another excellent web resource, go to Green to Gold